Innovating Analytics

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How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More re...

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product_type_E-book
pdf
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19.99 £

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More re...

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  • Formats: pdf
  • ISBN: 9781118779507
  • Publication Date: 16 Sept 2013
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM