Innovation Strategies in New Product Development : Balancing Technological, Marketing and Complementary Competencies of a Firm

Innovation Strategies in New Product Development : Balancing Technological, Marketing and Complementary Competencies of a Firm

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Rajkovic, TanjaRajkovic, Tanja
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  • Formats: pdf
  • ISBN: 9783653009194
  • Publication Date: 1 Jun 2011
  • Publisher: Peter Lang GmbH
  • Product language: English
  • Drm Setting: DRM