International Luxury Brand Strategy
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.
The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple bu...
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.
The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple bu...
