Keep Your Customers

This fresh take on retention and revenue is "a useful guide to long-term customer loyalty that''s engaging, insightful and actionable . . . a fast, easy read" (Jonathan Tower, Managing Partner, Catapult VC).It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company''s process to keep its customers is tied directly to its revenue and p...