Life After the 30-Second Spot

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The old media strategies advertisers used for decades no longer work. Here''s what does!
Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques t...
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19.99 £
The old media strategies advertisers used for decades no longer work. Here''s what does!
Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques t...
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  • Formats: pdf
  • ISBN: 9780471738695
  • Publication Date: 10 Jun 2005
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM