Lightning in a Bottle

"You will never look at ''new ideas'' the same way again." —H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc.

"I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." —Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.c...