Living the Brand

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Your company''s workforce is its most valuable asset. It is the employees who translate your organization''s strategy into reality, interact with consumers and determine the corporate brand.

Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver bu...

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E-book
epub
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19.99 £ * Old Price 195.00 £

Your company''s workforce is its most valuable asset. It is the employees who translate your organization''s strategy into reality, interact with consumers and determine the corporate brand.

Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver bu...

Read more
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  • Formats: epub
  • ISBN: 9780749452803
  • Publication Date: 3 Oct 2007
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM