
Living the Brand
Your company''s workforce is its most valuable asset. It is the employees who translate your organization''s strategy into reality, interact with consumers and determine the corporate brand.
Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver bu...
Your company''s workforce is its most valuable asset. It is the employees who translate your organization''s strategy into reality, interact with consumers and determine the corporate brand.
Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver bu...