Luxury Strategy
International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world''s leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury bran...
International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world''s leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury bran...
