
Making of a Name
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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they''ve indelibly stamped cultures around the world; who makes them; why they''re made; and how they''re compiled,...
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E-book
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18.99 £ * Old Price 21.66 £
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they''ve indelibly stamped cultures around the world; who makes them; why they''re made; and how they''re compiled,...
Read more
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