Making of a Name

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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they''ve indelibly stamped cultures around the world; who makes them; why they''re made; and how they''re compiled,...
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18.99 £ * Old Price 21.66 £
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they''ve indelibly stamped cultures around the world; who makes them; why they''re made; and how they''re compiled,...
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  • Formats: pdf
  • ISBN: 9780199769964
  • Publication Date: 13 Jan 2005
  • Publisher: Oxford University Press
  • Product language: English
  • Drm Setting: DRM