Managing Customer Experiences in an Omnichannel World
Available
In a typical day, a customer''s journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer''s experience organizations need to integrate both these environments in an omnichannel way.
This edited book examines customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial i...
Read more
product_type_E-book
epub
Price
82.99 £
In a typical day, a customer''s journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer''s experience organizations need to integrate both these environments in an omnichannel way.
This edited book examines customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial i...
Read more