Market Research Project for the German Meat Subtitute Market from the Perspective of the US-Company "Impossible Foods"

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Marktforschung, , Sprache: Deutsch, Abstract: Plant-based diets are currently a huge economic trend. More than eight percent of the world''s population now eat a plant-based diet. Around 70 percent of the world''s population is reducing its meat consumption, so the market for plant-based foods is growing every year. By 2027, this market is expec...