Marketer's Playbook

The Marketer's Playbook: The CMO's Guide to Modern Marketing

"The Marketer's Playbook" is an invaluable step-by-step guide for how to construct a complete modern marketing system.

Marketing pro Tony Quin cuts through the confusion and complexity of today’s marketing landscape and reveal what’s important and what’s not. In easy to follow steps the authors explain how companies can create a modern mar...