Marketing Analytics
Available
All customers differ. All customers change. All competitors react. All resources are limited.
Robert W. Palmatier''s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.
When should you use a specific technique in data analytics? How does each new analytics techniq...
Robert W. Palmatier''s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.
When should you use a specific technique in data analytics? How does each new analytics techniq...
Read more
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43.19 £
All customers differ. All customers change. All competitors react. All resources are limited.
Robert W. Palmatier''s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.
When should you use a specific technique in data analytics? How does each new analytics techniq...
Robert W. Palmatier''s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.
When should you use a specific technique in data analytics? How does each new analytics techniq...
Read more
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