Marketing to Gen Z

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With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-fi...

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E-book
epub
Price
16.99 £

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-fi...

Read more
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  • Formats: epub
  • ISBN: 9780814439289
  • Publication Date: 26 Mar 2018
  • Publisher: AMACOM
  • Product language: English
  • Drm Setting: DRM