Measuring Advertising Effectiveness

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This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of adve...

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67.99 £

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of adve...

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  • Formats: pdf
  • ISBN: 9781317779513
  • Publication Date: 5 Mar 2014
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM