Mixed Martial Arts and the Quest for Legitimacy
Mixed martial arts or MMA is widely regarded as the fastest growing sport. Events fill stadiums around the world and draw vast television audiences, earning strong revenue through pay-per-view at a time when other sports have abandoned it. In 2016, the Ultimate Fighting Championship was bought by the massive talent agency WME-IMG for $4 billion. Despite this success, much of the public remains ...
Mixed martial arts or MMA is widely regarded as the fastest growing sport. Events fill stadiums around the world and draw vast television audiences, earning strong revenue through pay-per-view at a time when other sports have abandoned it. In 2016, the Ultimate Fighting Championship was bought by the massive talent agency WME-IMG for $4 billion. Despite this success, much of the public remains ...
