Overpromise and Overdeliver (Revised Edition)
Available
The Wall Street Journal and BusinessWeek bestseller-fully revised and updated
The old cliché is that smart companies underpromise and overdeliver. But in today''s crowded market, underpromising is a ticket to oblivion.
Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn''t through a fat m...
The old cliché is that smart companies underpromise and overdeliver. But in today''s crowded market, underpromising is a ticket to oblivion.
Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn''t through a fat m...
Read more
E-book
epub
Price
5.50 £ * Old Price 55.00 £
The Wall Street Journal and BusinessWeek bestseller-fully revised and updated
The old cliché is that smart companies underpromise and overdeliver. But in today''s crowded market, underpromising is a ticket to oblivion.
Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn''t through a fat m...
The old cliché is that smart companies underpromise and overdeliver. But in today''s crowded market, underpromising is a ticket to oblivion.
Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn''t through a fat m...
Read more
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