Partnering with the Frenemy
Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award!
Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode.
Drawing on cutting-edge research, Sandy Jap illum...
Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award!
Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode.
Drawing on cutting-edge research, Sandy Jap illum...
