Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Available
The never-before-told story of Patrón Tequila--the brand that revolutionized an industry
How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico
The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patrón''s cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patrón single-ha...
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E-book
epub
Price
36.00 £
The never-before-told story of Patrón Tequila--the brand that revolutionized an industry
How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico
The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patrón''s cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patrón single-ha...
Read more
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