Political Marketing:
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing''s role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing''s infiltration into politics, including campaign strategy, market segmentation, and media strategy.
Using exampl...
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing''s role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing''s infiltration into politics, including campaign strategy, market segmentation, and media strategy.
Using exampl...
