Practice of Market Research

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Learn the techniques and practical tasks involved in designing and running a research project

The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research. It is structured around the research process – from defining the problem to be researched to communicating the insight which the research p...
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product_type_E-book
epub
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44.99 £
Learn the techniques and practical tasks involved in designing and running a research project

The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research. It is structured around the research process – from defining the problem to be researched to communicating the insight which the research p...
Read more
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  • Formats: epub
  • ISBN: 9781292331379
  • Publication Date: 4 Oct 2021
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM