Pricing and Human Capital

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The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literatur...

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37.99 £

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literatur...

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  • Formats: epub
  • ISBN: 9781317479147
  • Publication Date: 3 Jul 2015
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM