Ready, Launch, Brand
"A powerful and urgent introduction to lean marketing and the magic of getting it right."
-- Seth Godin, author, This is Marketing
You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while...
"A powerful and urgent introduction to lean marketing and the magic of getting it right."
-- Seth Godin, author, This is Marketing
You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while...
