REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode.
Repositioning shows you how to adapt, compete—andsu...
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode.
Repositioning shows you how to adapt, compete—andsu...
