Services Marketing Management
Services Marketing Management builds on the success of the previous editions, formally entitled ''The Management and Marketing of Services'', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.
This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text...
Services Marketing Management builds on the success of the previous editions, formally entitled ''The Management and Marketing of Services'', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.
This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text...
