Significance of Self-Service Technology Adoption on Service Quality in Linking Customer Satisfaction and Customer Loyalty in Singapore's Supermarket Context

Academic Paper from the year 2020 in the subject Business economics - Market research, grade: 7.0, University of Birmingham, course: research skill, language: English, abstract: In this advanced era, people should be aware of the practicality of technology adoption, especially in service-based businesses. As technology's efficiencies and its effectiveness had been sensed by both customer and firm,...