Social Business Imperative, The

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Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital team. But in today''s wired environment, digital is actually everyone''s job. Company leaders and professionals...

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Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital team. But in today''s wired environment, digital is actually everyone''s job. Company leaders and professionals...

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  • Formats: epub
  • ISBN: 9780134263502
  • Publication Date: 25 Mar 2016
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM