Social Media in Sport
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.
Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work ...
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.
Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work ...