Sorry Spock, Emotions Drive Business
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Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.
Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just ...
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Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.
Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just ...
Read more
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