Strategic Advertising Mechanisms
It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising mechanisms.
The text explains from classic mechanisms such as Rosser Reeves''s USP or Procter & Gamble''s copy strategy to ...
It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising mechanisms.
The text explains from classic mechanisms such as Rosser Reeves''s USP or Procter & Gamble''s copy strategy to ...
