Strategic Marketing Management

Strategic Marketing Management

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Wilson, Richard M.S. (Loughborough University, UK)Wilson, Richard M.S. (Loughborough University, UK), Gilligan, Colin (Emeritus Professor, University of Sheffield, UK)

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy formulation
* How might we get there? - Strategic choice
* Which way is best? - Strat...

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E-book
epub
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63.99 £
E-book
pdf
Price
63.99 £

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy formulation
* How might we get there? - Strategic choice
* Which way is best? - Strat...

Read more
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  • Formats: epub
  • ISBN: 9781136362514
  • Publication Date: 6 Aug 2012
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM