Summary: Lean Customer Development

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The must-read summary of Cindy Alvarez''s book: "Lean Customer Development: Building Products Your Customers Will Buy".

This complete summary of the ideas from Cindy Alvarez''s book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development’, which identifies a cu...
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E-book
epub
Price
9.99 £
The must-read summary of Cindy Alvarez''s book: "Lean Customer Development: Building Products Your Customers Will Buy".

This complete summary of the ideas from Cindy Alvarez''s book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development’, which identifies a cu...
Read more
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  • Formats: epub
  • ISBN: 9782511035948
  • Publication Date: 1 Jul 2015
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM