Summary: Moments of Truth

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The must-read summary of Jan Carlzon’s book: “Moments of Truth: New Strategies for Today’s Customer-Driven Economy”.

This complete summary of the ideas from Jan Carlzon’s book “Moments of Truth” shows how the best way of delivering consistently high-quality moments of truth lies in building a customer-driven company. The author explains the six essential characteristics of this type of company and...
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product_type_E-book
epub
Price
9.99 £
The must-read summary of Jan Carlzon’s book: “Moments of Truth: New Strategies for Today’s Customer-Driven Economy”.

This complete summary of the ideas from Jan Carlzon’s book “Moments of Truth” shows how the best way of delivering consistently high-quality moments of truth lies in building a customer-driven company. The author explains the six essential characteristics of this type of company and...
Read more
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  • Formats: epub
  • ISBN: 9782511021194
  • Publication Date: 12 Nov 2014
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM