Summary: Return on Customer

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The must-read summary of Don Peppers and Martha Rogers'' book: "Return on Customer: Creating Maximum Value from Your Scarcest Resource".

This complete summary of the ideas from Don Peppers and Martha Rogers'' book "Return on Customer" presents their concept of the same name, which is a new business metric designed to measure the amount of value that a business creates by acquiring, retaining and th...
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E-book
epub
Price
9.99 £
The must-read summary of Don Peppers and Martha Rogers'' book: "Return on Customer: Creating Maximum Value from Your Scarcest Resource".

This complete summary of the ideas from Don Peppers and Martha Rogers'' book "Return on Customer" presents their concept of the same name, which is a new business metric designed to measure the amount of value that a business creates by acquiring, retaining and th...
Read more
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  • Formats: epub
  • ISBN: 9782511019733
  • Publication Date: 28 Oct 2014
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM