Summary: The Discipline of Market Leaders

The must-read summary of Michael Treacy and Fred Wiersema’s book: “The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market”.

This complete summary of the ideas from Michael Treacy and Fred Wiersema’s book “The Discipline of Market Leaders” shows how it is important for companies to select a unique value to deliver to customers in order to be truly successfu...