Summary: The Long Tail

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The must-read summary of Chris Anderson''s book: "The Long Tail: Why the Future of Business is Selling Less of More".

This complete summary of the ideas from Chris Anderson''s book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few un...
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E-book
epub
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9.99 £
The must-read summary of Chris Anderson''s book: "The Long Tail: Why the Future of Business is Selling Less of More".

This complete summary of the ideas from Chris Anderson''s book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few un...
Read more
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  • Formats: epub
  • ISBN: 9782806233677
  • Publication Date: 15 Feb 2013
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM