Summary: The Membership Economy

The must-read summary of Robbie Kellman Baxter''s book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue".

This complete summary of the ideas from Robbie Kellman Baxter''s book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking their business models to go from selling indiv...