Summary: The Power of Why

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The must-read summary of C. Richard Weylman''s book: "The Power of Why: Breaking Out in a Competitive Marketplace".

This complete summary of the ideas from C. Richard Weylman''s book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a Unique Value Promise instead, w...
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product_type_E-book
epub
Price
9.99 £
The must-read summary of C. Richard Weylman''s book: "The Power of Why: Breaking Out in a Competitive Marketplace".

This complete summary of the ideas from C. Richard Weylman''s book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a Unique Value Promise instead, w...
Read more
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  • Formats: epub
  • ISBN: 9782511024348
  • Publication Date: 12 Nov 2014
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM