Summary: What the Customer Wants You to Know

The must-read summary of Ram Charan''s book: "What the Customer Wants You to Know: How Everybody Needs to Think About Sales Differently".

This complete summary of the ideas from Ram Charan''s book "What the Customer Wants You to Know" reveals that the traditional sales process is broken. Customers today have so many choices that if all you focus on is price, the only thing you can do is keep loweri...