Summary: Word of Mouth Marketing

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The must-read summary of Andy Sernovitz''s book: "Word of Mouth Marketing: How Smart Companies Get People Talking".

This complete summary of the ideas from Andy Sernovitz''s book "Word of Mouth Marketing" shows how this type of marketing isn''t really about the marketers, or even marketing itself. It''s all about creating happy customers and making them your best advertisers. In his book, the autho...
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E-book
epub
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9.99 £
The must-read summary of Andy Sernovitz''s book: "Word of Mouth Marketing: How Smart Companies Get People Talking".

This complete summary of the ideas from Andy Sernovitz''s book "Word of Mouth Marketing" shows how this type of marketing isn''t really about the marketers, or even marketing itself. It''s all about creating happy customers and making them your best advertisers. In his book, the autho...
Read more
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  • Formats: epub
  • ISBN: 9782511022139
  • Publication Date: 12 Nov 2014
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM