Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships

Winning sales tactics from the greatest strategist of all time

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world''s leading interpreter of Sun Tzu''s timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist''s classic bat...