Essentials of Marketing Research

Essentials of Marketing Research

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Stevens, Robert E (Southeastern Oklahoma State University, USA)Stevens, Robert E (Southeastern Oklahoma State University, USA), Loudon, David L. (Samford University, USA), Wrenn, Bruce (Andrews University, USA), Silver, Lawrence (Southeastern Oklahoma State University, USA)

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.

The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:

  • Secondary research and data mining
  • Internet marketing research
  • Qualita...
Read more
E-book
epub
Price
82.99 £
E-book
pdf
Price
82.99 £

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.

The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:

  • Secondary research and data mining
  • Internet marketing research
  • Qualita...
Read more
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  • Formats: epub
  • ISBN: 9781136593239
  • Publication Date: 12 Nov 2012
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM