Gen Z Frequency

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Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic''s impatience, confidence and evolving trends.

Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Eur...

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product_type_E-book
epub
Price
195.00 £

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic''s impatience, confidence and evolving trends.

Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Eur...

Read more
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  • Formats: epub
  • ISBN: 9780749482497
  • Publication Date: 3 Sept 2018
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM