Guide to Earned Media
Harness the power of public relations and discover how you can secure meaningful press for your organization.
It can be difficult to publicize a company or a product without formal training, yet it''s more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that bran...
Harness the power of public relations and discover how you can secure meaningful press for your organization.
It can be difficult to publicize a company or a product without formal training, yet it''s more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that bran...
