TV Commercials: How to Make Them

TV Commercials: How to Make Them

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Cury, Ivan (Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas.)Cury, Ivan (Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas.)
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of e...
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E-book
epub
Price
56.99 £
E-book
pdf
Price
56.99 £
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of e...
Read more
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  • Formats: epub
  • ISBN: 9781136070297
  • Publication Date: 25 Jan 2013
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM