Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

Available
0
StarStarStarStarStar
0Reviews

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our resu...
Read more
product_type_E-book
epub
Price
36.00 £

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our resu...
Read more
Follow the Author

Options

  • Formats: epub
  • ISBN: 9780071743082
  • Publication Date: 22 Oct 2010
  • Publisher: McGraw Hill LLC
  • Product language: English
  • Drm Setting: DRM