Educational: Humanities and social sciences, general

For courses in Introduction to Communication that take a mainstream rather than a survey approach

A five-principles approach that helps students build practical communication skills

Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners.

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

For courses in Social Psychology

Social Psychology, 14th Edition retains the hallmark of its past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by thousands of students around the world.