Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.
Research shows that companies that employ data-driven decision-making are more productive, have a higher market value, and deliver higher returns for their shareholders.
Even though the field of enterprise architecture (EA) has matured, many organisations still struggle with its development and implementation, particularly those organisations involved in continuous transformational cycles and subjected to different environmental trends.
If you had to evacuate from your building right now and were told you couldn't get back in for two weeks, would you know what to do to ensure your business continues to operate?
This book focuses on topics that business managers and project teams in global enterprises need to understand and follow to successfully deploy an Enterprise System (ES) for their organization.
This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends.
This book describes how material and information flows of a value stream can be synchronized with the aim of processing orders as quickly and waste free as possible.
This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends.
COVID-19 accelerated healthcare's transition towards digital technology since it helped expand the capacity of healthcare organizations (HCOs) through extended patient access and isolation.
With the advent of such advanced technologies as cloud computing, the Internet of Things, the Medical Internet of Things, the Industry Internet of Things and sensor networks as well as the exponential growth in the usage of Internet-based and social media platforms, there are enormous oceans of data.
Because digital and information technology (IT) has become a more significant part of strategic advantage and workplace operations, information systems personnel have become key to the success of corporate enterprises, particularly with the pursuit of becoming more "e;digital.
Because digital and information technology (IT) has become a more significant part of strategic advantage and workplace operations, information systems personnel have become key to the success of corporate enterprises, particularly with the pursuit of becoming more "e;digital.
Software Engineering Approaches to Enable Digital Transformation Technologies features contributions reflecting ideas and research in enabling digital transformation technologies through software engineering.
Software Engineering Approaches to Enable Digital Transformation Technologies features contributions reflecting ideas and research in enabling digital transformation technologies through software engineering.
COVID-19 accelerated healthcare's transition towards digital technology since it helped expand the capacity of healthcare organizations (HCOs) through extended patient access and isolation.
Exploring many aspects of blockchain technologies and providing an overview of the latest cuttingedge developments along with their diversified business applications, this volume addresses the challenges, emerging issues, and problems in classical centralized architecture and covers how blockchain platforms provide almost magical solutions and novel services for improving business processes.
Exploring many aspects of blockchain technologies and providing an overview of the latest cuttingedge developments along with their diversified business applications, this volume addresses the challenges, emerging issues, and problems in classical centralized architecture and covers how blockchain platforms provide almost magical solutions and novel services for improving business processes.
The importance of businesses being 'operationally resilient' is becoming increasingly important, and a driving force behind whether an organization can ensure that its valuable business operations can 'bounce back' from or manage to evade impactful occurrences is its security risk management capabilities.
The importance of businesses being 'operationally resilient' is becoming increasingly important, and a driving force behind whether an organization can ensure that its valuable business operations can 'bounce back' from or manage to evade impactful occurrences is its security risk management capabilities.
Updated annually, the Information Security Management Handbook, Sixth Edition, Volume 6 is the most comprehensive and up-to-date reference available on information security and assurance.
This guide explains how to gain a handle on the vital aspects of data protection, offering a solid understanding of how data protection fits into various organizations.
To build reliable, industry-applicable software products, large-scale software project groups must continuously improve software engineering processes to increase product quality, facilitate cost reductions, and adhere to tight schedules.
When implemented correctly, release management can help ensure that quality is integrated throughout the development, implementation, and delivery of services, applications, and infrastructure.
Written by one of the nation's most highly regarded project management mentors, The Complete Project Management Methodology and Toolkit provides a combined project and business management solution that any can be readily applied in any industry by both novice and certified project managers.
The third book in the Healthcare Payment Systems series, Prospective Payment Systems examines the various types of prospective payment systems (PPS) used by healthcare providers and third-party payers.
It is with immense pleasure that we extend a warm welcome to all of you to the recently concluded conference, international conference on Advances in Science, Technology and Management (ICOSTEM 2023) which took place from November 24 - 27, 2023, in the picturesque Maldives, Male.
