Content-Marketing effizient gestalten- Binden Sie Kunden und steigern Sie Ihre MarkenwahrnehmungSie haben tolle, aber erklärungsbedürftige Produkte oder Dienstleistungen – und das sollen auch die Richtigen wissen!
Content-Marketing effizient gestalten- Binden Sie Kunden und steigern Sie Ihre MarkenwahrnehmungSie haben tolle, aber erklärungsbedürftige Produkte oder Dienstleistungen – und das sollen auch die Richtigen wissen!
La continua expansión de los negocios hacia nuevos mercados geográficos exige a las empresas multinacionales adaptar las capacidades organizacionales a los cambios en el contexto tecnológico y de mercado.
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway.
A vivid look at China's shifting place in the global political economy of technology production How did China's mass manufacturing and "e;copycat"e; production become transformed, in the global tech imagination, from something holding the nation back to one of its key assets?
The first comprehensive study of Pliny the Elder's economic thought-and its implications for understanding the Roman Empire's constrained innovation and economic growthThe elder Pliny's Natural History (77 CE), an astonishing compilation of 20,000 "e;things worth knowing,"e; was avowedly intended to be a repository of ancient Mediterranean knowledge for the use of craftsmen and farmers, but this 37-book, 400,000-word work was too expensive, unwieldy, and impractically organized to be of utilitarian value.
WINNER: 2023 Goody Business Book Awards - Business - EnvironmentSHORTLISTED: Business Book Awards 2024 - Change & Sustainability CategoryFINALIST: Next Generation Indie Book Awards 2024 - Social ChangeIn the face of our climate emergency, we desperately need solutionists working to fix the future.
Las organizaciones contemporáneas se encuentran afectadas por las múltiples transformaciones del contexto en el cual se desempeñan; dichas transformaciones, agregadas a los problemas de funcionamiento interno, se convierten en vectores de cambio demandantes de respuestas y adaptaciones oportunas de sus sistemas productivos y de gestión.
From the acclaimed authors of Capitalism without Capital, radical ideas for restoring prosperity in today's intangible economyThe past two decades have witnessed sluggish economic growth, mounting inequality, dysfunctional competition, and a host of other ills that have left people wondering what has happened to the future they were promised.
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing categoryCreate an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.
With Big Tech's breakthrough into finance with blockchain, it is imperative that finance players understand the ramifications and how they can defend their competitive advantage.
Understanding Decentralized Finance demystifies DeFi, locating the integration points between decentralized and centralized finance to help finance professionals unlock valuable opportunities.
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic.
Firmen erwarten heutzutage von ihren Mitarbeitern, dass sie Flexibilität zeigen, sich anpassen, weiterbilden, um 180 Grad drehen können und auch ihre Werte und Fähigkeiten wechseln, als wären diese eine Jacke.
Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast.
With stories and advice from a fleet of trusted experts, this book is for anyone wishing to get their business off the ground and become the next wildly successful entrepreneur everyone is reading about.
Allerorten werden die innovativen Kräfte in Wirtschaft, Technik, Politik und Gesellschaft beschworen - es herrscht eine regelrechte lnnovationsinflation.
Kreativität ist eine HaltungIm Arbeitsleben mit innovativen Ideen überzeugenEs ist Freitag und Ihr Chef oder Ihre Chefin möchte, dass Sie sich kreativ in das neue Vorzeigeprojekt Ihres Unternehmens einbringen, und erwartet Vorschläge bis Montag, Punkt 10 Uhr – was machen Sie, um auf die Schnelle Ihren kreativen Motor anzuschmeißen?
¿Es la innovación algo mágico y azaroso, restringido a actos de inspiración de seres tocados por el destino o hay formas de hacerla accesible al resto de los mortales?
Mientras el mercado busca conocimiento en las aulas y los claustros de las universidades, en las páginas interiores de este libro encontrarás una empresa que busca talento donde nadie lo está mirando.
Este libro original, a partir de la serie famosa El último baile (Last Dance), intenta profundizar y bucear en aspectos fundamentales del alto rendimiento deportivo y organizacional como son el liderazgo, la creatividad, la motivación, la comunicación, la innovación y la resiliencia.
