The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Surely everyone wants to know the source of happiness, and indeed, economists and social scientists are increasingly interested in the study and effects of subjective well-being.
This book provides an in-depth exploration of indigenous entrepreneurship and its challenges while addressing ways to make businesses more inclusive and sustainable in the long term.
In Central and Eastern Europe, the 'Old Europe' of cobblestones co-exists with mobile phones, horse carts fight for road space with cars, and farmers' markets compete with mega-stores.
This book focuses on the nature and role of entrepreneurship in modern developed and emerging economies and societies, its relation to governments and universities, and its role in the often-forgotten informal economy.
The leadership secrets of the man who built a real estate empire in early modern China I believe that studying Vanke s ability to change is more important than studying the company s successes.
I wrote this book because I believe that there is a serious gap in what has been written and communicated about cross-cultural management and what people actually struggle with on the ground.
Providing fresh perspectives on managing expatriates in the changing host country of China, this book investigates expatriate management from a language and identity angle.
Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally.
Dieses Fachbuch gibt Unternehmern, Führungskräften und Betriebsräten konkrete Hilfestellung bei der Einführung oder Weiterentwicklung von Beteiligungsmodellen im Mittelstand.
This book criticizes the widespread view that the 1997 Asian crisis was due to 'crony capitalism' and puts the blame instead on misguided liberalization.
Unlike other economies, family businesses in China are greatly affected by the derived Confucian culture, excessive marketization, as well as the seemingly endless institutional supervision by a transitional Chinese government.
Die Bedeutung des Groß- und Außenhandels ist enorm: Mit einem Umsatz von über 1,3 Billionen Euro ist der Großhandel der zweitstärkste Wirtschaftszweig in Deutschland.
Assessing the roles of capital, labour, and state, McNamara discovers a distinctive style of interest bargaining to bridge uncertainties and foster entrepreneurship.
The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics.
This book presents a guideline for turning any organisation into a more mindful one, allowing it to manage unexpected events and develop stronger resilience.
The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business.
The pharmaceutical industry faces a well-documented perfect storm: on the one hand, the patent cliff; the lack of new blockbusters and, on the other, economic pressure on pricing from markets with growing expectations and shrinking budgets.
This book develops a new framework - the stakeholder model - that helps to understand corporate finance and governance in modern society, where the sources of people's happiness have shifted from monetary to non-monetary factors.
Among the significant repercussions of the coronavirus pandemic is escalating public questioning of the desirability and sustainability of the market economy and the societal role of business.
Over the last few decades, emerging markets have increased their share in world GDP and have come to play a prominent and growing role in global business.
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs.
What can diversity management offer those concerned with ethnic inequality, racial discrimination, and issues of social and economic inclusion and exclusion?
From a managerial perspective, the biopharmaceutical industry represents a competitive, fast-changing, intellectually-powered, innovation-driven sector.
Without a means of crediting and debiting accounts worldwide and the non-physical transfer of funds, the rapid global economic integration of the late nineteenth and early twentieth centuries would have been impossible.
International Health and Safety at Work has been specially written in simple English for the thousands of students who complete the NEBOSH International General Certificate in Health and Safety each year.
A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya.
This book argues that modern Western civilization is synonymous with business, and you cannot have one without the other-or, at least, not for very long.
As barriers to international trade and investment have fallen worldwide, multinational enterprises have become the leading engines of economic integration and growth, deploying global strategies to expand their reach.
